Maebl

Maebl exists to change the way people think about, talk about and care for the vulvovaginal area through their collection of microbiome-friendly, practical solutions and expert, accessible information.

Maebl was founded by Shannon Phillimore who, like millions of people around the world, has struggled with intimate wellness issues for over fifteen years. During that time, Shannon identified a need for well-formulated intimate care in New Zealand, alongside accessible and credible educational resources.

Throughout history, women’s health has been neglected, underfunded and misunderstood, and today we still suffer from centuries of misinformation, shame and sexism. With Maebl as her platform, Shannon hopes to provide solutions to our daily needs and change the perceptions around intimate care and connection.

“By unpacking topics like the microbiome, we hope to normalise important conversations and give people tools to take control of their intimate wellbeing.”

Brand+Butter worked with Shannon on brand strategy, name, design and website. Learn more about Maebl's offering here.

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