The classical music festival for one, for all.
A stage for chamber music, a platform for the arts amongst the majesty of the Southern Alps, and an exploration of what it means to sit at the foot of the world and listen to what it has to say.
We began by rejecting the perception of classical music as appealing only to the silver-haired amongst us. With data suggesting young audiences are forging stronger connections with classical music, and the knowledge that this art form needs to be championed by tomorrow's leaders to survive, we set out to create a brand, a community, a festival, that would embrace one and all.
Intimate, unique performances in front of spectacular landscapes. A set-up designed to instil a sense of awe.
This will be our third year working alongside At The World’s Edge Festival. As their sole marketing partners, we have been immensely proud to support the event from launch. We began with a brand strategy, website, photography and launch collateral, and have been working with the team to implement their international marketing campaign, reaching new audiences ever since.
The festival is growing each year, with the most recent programme triple the size of its predecessor, and has committed to another three years of performances, talks, emerging musician mentorship, school workshops and exhibitions. We continue to be blown away by the team at its heart, and are forever strengthening our commitment to lay down roots in New Zealand’s South Island for classical music to thrive
Explore the website here.