Born to Ride
"You’ve got to give it up for ol’ Mother Nature. With peaks that swiftly drop from crisp sky to stunning water and an alpine garden of rocks, roots and remarkable views, this is 1000 hectares designed with mountain biking in mind. We’ve tapped in to make our final touches, built a network of pedal-powered trails for all skill levels and created a community of riders from near and far to share tips, quips and a cold brew after an epic day. Now it’s your turn to tackle a mountain bike park 250 million years in the making and join us in guarding it for generations to come."
We worked with the team at Bike Glendhu to develop their brand strategy, end line ‘born to ride’, website and launch film, in conjunction with production company The Beards and web designers Blend Creative & Co.